How Gelco Products Got Its Start
Our Founder’s Story
Gelco Products began with a simple problem: finding a truly comfortable seat cushion for long hours at a desk.
As a telecom industry analyst, I spent countless hours sitting while writing research reports. Despite the growing popularity of ergonomic office products in the late ’90s—like gel wrist rests and mouse pads—I couldn’t find an affordable seat cushion that actually made a difference. Most high-quality cushions were made for wheelchairs and came with a steep price tag—only accessible through insurance.
That gap in the market sparked an idea: what if there were a gel seat cushion that was both ergonomic and affordable?
In collaboration with Designworks USA, a BMW-owned industrial design firm, and a respected bike seat manufacturer, we developed our first GSeat prototype in late 2000. After testing and refining the design, Jason Langston created the integrated handle and foldable construction that would become our signature. That innovation was officially recognized in 2005 with U.S. Utility Patent 6,839,928.
We started small—packing orders and selling GSeats from our garage, one health fair at a time. But things took off when we landed our first nationwide catalog placement. From there, our message reached a much wider audience.
We Came A long way
Where We Are Today
Nearly two decades later, Gelco Products is proud to be:
- Sold in markets around the world
- The only seat cushion listed on Stanford University’s Approved List of Ergonomic Products
- A SkyMall/USA Today Reader’s Choice Top 10 Award winner for best road trip accessories
- A longstanding favorite in the Hammacher Schlemmer catalog
- Patent and trademark holders in the U.S., South Korea, and China
Our Vision
To be the global leader in comfort products that unlock human potential.
Our Mission
To create wellness products that improve the human experience by removing the negative effects of the seated environment through science, anatomical design and quality materials.
Our Belief
Our Core Values
We create products that improve people’s lives
We develop products that are simple to use and effective in their purpose
We own the technologies that make our products unique
We control the message and how we are portrayed in the market
We focus only on markets where we can lead in design and product development
We believe in collaboration with those that put effort toward achieving our vision
We believe that necessity inspires innovation
We strive for excellence
The Result
An Advanced Solution
The GSeat is the most advanced ergonomic seat cushion which unlocks human potential by freeing the mind of the pain of sitting by using science and quality materials.
Whether you’re working at home or your office, going to your kid’s ballgame, swim meet or cheer event, driving your car or traveling. The GSeat makes you more comfortable anywhere you sit!
We strive to create the highest quality and most comfortable seat cushions in the market; our less than 1% return rate reflects our success in that endeavor. In addition to high quality products we aim to provide excellent customer service.