GSeat Spotlight


Anthem, AZ April 13, 2018

Gelco Products has been working to bring the benefits of the GSeat product line to people for more than 15 years. Last month, Amazon gave us a hand and an affirmation in the value of the GSeat brand, by including it in the Amazon Exclusives offering.

We appreciate being recognized for our consistent commitment to producing a function and quality oriented product. Having the GSeat included among the other notable products that make up Amazon Exclusives, is a compliment. Thank you.

Please see the storefront here: Amazon Exclusives




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Anthem, AZ March 6,2018

Gelco Products has been working to bring the benefits of the GSeat product line to people for more than 15 years.  Last month, Amazon gave us a hand and an affirmation in the value of the GSeat brand, by including it in the Amazon Exclusives offering.

We appreciate being recognized for our consistent commitment to producing a function and quality oriented product.  Having the GSeat included among the other notable products that make up Amazon Exclusives, is a compliment.  Thank you.

Please see the storefront here: Amazon Exclusives

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Phoenix, AZ – January 5, 2018 – #1 Selling seat Cushion on Sale Now!

To help you get the New Year started off right, Gelco Products took our number one selling cushion, the GSeat Ultra and put it on sale for $79.00!   So click on over to Gelco Products or our Amazon page and treat yourself to a year of improved comfort and health, by buying the GSeat Ultra.  Happy 2018!



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China challenged The World into a Fighting Championship that was Mind Blowing

The start of September brought along a challenge that every sports fighting enthusiast should have seen. The Rebel Fighting Championship that took place in China, on the 2nd of September, provided quite a show. Demonstrations of pure physical power, flawless techniques, and a perfect entwining of elements coming from different martial arts, they were all present at this championship. The show had everything it needed to keep its audience speechless and breathless, as everybody was watching the performance of their favorites.

For this event, we decided to sponsor a fighter that promises a lot and has a wide range of skills that can turn him into an all-time winner. We are talking about Shannon Ritch, a middleweight fighter that used to serve in the US Army. Although things didn’t work out very well for Shannon Ritch during this championship, we are confident that he is going to be even more motivated to improve his performances in the future. None of us believes that a lost match is a failure, as it is more a lesson that needs to be learned in order to exceed personal limits. Most certainly Shannon knows his weak spots at the moment and what he needs to do to improve them, so that next time he’ll meet his opponent he will be able to obtain a victory.

This event was incredibly interesting both for us and for the fighters as well. The best part about fighting championships is that you never know what will happen. The adrenaline, the excitement, the impossibility to see the outcome of this fight, these are all some of the ingredients each person in the audience enjoys while making sure that their favorite fighters are throwing a good performance. For us, there are no losers in this equation, only fighters that gave their best and that will use each experience to become better and prove to their fans that they can succeed and provide amazing matches at future events.

Shannon’s match lasted for good 4 minutes, in which the display of physical force was proof that this fighter has great potential. The advantage of the other fighter was that he was a bit more technical, something that can be learned during intensive and consistent practicing and training. Shannon Ritch may have been in the military, gaining skills that can be extremely useful, but things work slightly different in fighting championships. We are confident that he is going to perfect his skills, this is why we will continue to sponsor and support him. He is not the quitter type, so most certainly he is going to throw a great match in future events. So don’t go too far because we are going to provide all the details you need to know about coming fighting championships and Shannon Ritch’s evolution in the fighting ring.

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“Mater artium necessitas…Necessity is the mother of all invention”

When Cathleen Woodall was working long hours at her desk, as a noted International telecom
consultant and industry analyst, she did not envision that the pain in her backside would be the
inspiration for what would become the most innovative seat cushion ever developed.
During a long research project that had a short deadline and was due in four days, rather than
the usual 30, Cathleen endured many long hours at her computer. By the end of those four
days, Cathleen realized that for all of the gel wrist pads and other gel comfort options that
highlighted her desk, she did not have a gel pad for the area that was the most uncomfortable,
her butt.

The “Buttgel” project began as soon as she pressed the enter key and submitted her research.
Cathleen quickly went to her local electronics store in Orange County and began looking at gel
wrist pads, flipping over the packaging to see the name of the manufacturing company. After
thumbing through dozens of options, she found a pad that felt good and had what she would
later learn, was the optimum durometric value, in other words, she like the squishiness of the

Cathleen began a search for the gel manufacturer of her favorite wrist rest (from Fellowe’s
Office Products) which proved a difficult task. That information was considered to be protected
as it could give a competitive edge to anyone entering the market. It was sheer serendipity, or
Divine Intervention, that landed the name of the exact manufacturer in her lap. After searching
for days through the nascent Internet for any clues to who made these gels, besides 3M, she
stumbled upon a custom motorcycle seat maker that offered 2×2 slabs of raw gel for sale.
Cathleen called the company, however, they were back ordered. The receptionist felt bad and
whispered into the phone, “I’m not supposed to tell you but we get the gel from Trico Sports in
Pacoima, CA.”

That bit of information would likely be the most important piece of corporate intelligence in the
history of Cathleen’s startup.

Trico Sports had developed a premier patented gel formula, as well as a significant business
fabricating wrist and mouse pads. It turned out that they were producing the exact wrist rest and
gel that Cathleen had been seeking.They also had their own brand of bike seats that featured its
gel and a split rail design. Cathleen called them and set an appointment to meet at their office in
Pacoima, CA.

Prior to the meeting, Cathleen had developed a clay model of what she thought would be a
good seat cushion design. What she had just done would change the way seat cushions would
be designed ten years later.

With her clay model in hand, she drove to the Trico Sports manufacturing location and met with
the President of the company, Paul Yates. Showing some interest in the product idea, Trico
introduced Cathleen to their product design agency, Design Works USA, where she met John
Cook. John quickly came up with several concept drawings. The file name for those drawings
was aptly named “ButtGel”.

Things were really beginning to take shape and Cathleen pressed Jason Langston, also in
Telecommunications, to join the team. This was close to the end of 1999 and the International
telecom market was beginning to implode due to plummeting per minute prices. Although both
Cathleen and Jason had good jobs, the telecom industry was not providing the returns that it
once did, so Jason agreed to work on the project part time.

Cathleen and Jason met again with the Design Works USA team to see the concept drawings of
the “ButtGel” project. Below is one of those original drawings and the one that was later
developed into what the GSeat is today:

After combining a few drawings that seemed to have the features that Cathleen and Jason agreed would make the best part, Design
Works sent a digital file to Trico, so they could create a mold for the first prototype.

This prototype was made from foam and served to provide a sample that could be used for changing some features prior to paying for
tools to produce a final seat cushion.

Things had moved along very quickly after Cathleen’s phone call to the gel wrist pad company
and now she had a prototype, that was created from her clay model, but ButtGel was not a very
marketable name. So, Cathleen and Jason brainstormed on a name. After about an hour of
going back and forth, one name was catchy and they kept coming back to it. The GSeat was
born…”G” for gel.

Considering that the final product was going to be all gel, Jason Langston was looking for ways
to ventilate the surface by using holes that went through it. So, on Christmas Eve of 2001,
Jason took the prototype to Kinko’s and made about a dozen copies. Each copy was then laid
out on the kitchen table and he began to put down various hole patterns, to see which would look
functional and serve a purpose. While putting the holes in the center, where it would seem that
the greatest airflow would be helpful, he took what was originally four long gill shaped vents and
made them into two larger vents. They looked like a handle!

Jason grabbed the only GSeat prototype they had and cut the material from the center of the pad,
so it resembled the drawing. He picked up the product by the remaining center portion and the two pads swung downward and came to rest against one another. Later, this would be described in GSeat patent “a Molded Handle, hinged fore and aft, enabling the pads to go from a planar to a co-planar position.”

The Patented Integrated Handle and Foldable Design was created.

US Utility Patent 6,839,928.

A new concept drawing and prototype were quickly created, featuring a more refined GSeat
design with the holes and handle.

In an odd twist, Paul Yates, President of Trico Sports, had asked that he also be named on the
patent, since he did contribute to the development of the holes and some of the design features.
Cathleen and Jason agreed, as long as Gelco Products owned the rights to the patent without
any claims.

After nearly two years of development, delays, and thousands of dollars in costs, the GSeat was
realized. Now it was time to sell!

The marketing plan for the GSeat was simple, call or talk to as many people as possible, as
quickly as possible. With the regular delays at Trico Sports, over the previous 24 months, the
money that was earmarked for marketing, became money that was now paying for groceries
and gas, so Cathleen and Jason began calling everyone they could think of to get revenue
through the door.

Meanwhile, more delays at Trico continued to suck up development dollars and time on planned
improvements to the GSeat. Cathleen Woodall actually refinanced her house to give the
company some needed cash, while Jason combed through the SKYMALL magazine and
websites of direct marketing companies, trying to find a buyer.

Then, in March of 2002, Gelco Products received its first PurchaseOrder for a GSeat, 148 units to International Autosport Catalog.
Because of the delays at Trico, Jason Langston was actually punching the holes through the GSeat with a hand tool, because the
production tool for making the holes was not ready in time for sending samples to prospects. Fortunately, everything was ready to go at the time of shipment of the first PO and Autosport received the product fully produced at the Trico facility.

Things really started to pick up after

Gelco Products did approximately $180,000 in sales in 2002 and then $360,000 in 2003. The
GSeat was becoming a leader in an emerging seat cushion market and catalogs began calling
Gelco Products wanting to become a seller.

Then, in early 2004, Paul Yates requested a meeting with Cathleen and Jason. Seems that as
the GSeat went from being a small project in the corner to a real seller, the gel wrist pad
business had moved to another manufacturer leaving Trico Sports to find another hot product to
keep things moving in production.

During the meeting, Mr. Yates brought in the Trico Sports Chairman and they calmly asked
Gelco Products sign over all rights to The Patent, in exchange for a commission of 20% of sales
of the GSeat for a 24-month term.

Cathleen and Jason did not agree to such an offer. Then on June 2nd, 2004 Trico Sports sent a
fax stating that if Gelco did not relinquish their patent, Trico would not longer produce their

Trico demanded payment for the last invoice and Gelco countered with a request that Trico
hand over the Gelco production molds for the GSeat. Trico refused and served us with a lawsuit
for Breach of Contract. Gelco withheld payment of their last invoice until the molds were
provided and counter sued Trico. What would have been a great third year of revenue, became
a stressful exercise in telling customers like Brookstone, that their biggest orders of the year,
were not going to be fulfilled.

However, luck truly favors the prepared and Cathleen and Jason had prepared for this day when
they incorporated Gelco Products. Their long time friend Alex Friedland, of the Friedland, Farling
and Hecht law firm, had become an investor in Gelco Products and was their Corporate
Counsel. When Gelco was served with the Trico lawsuit, Alex Friedland stepped in and handled
the legal services at no cost to Gelco. In the end, Gelco prevailed and Trico withdrew their

But…Gelco Products was now without a manufacturer and production screeched to a halt.

Gelco Products’ rises like a Phoenix

In another favorable development, a former Trico executive had decided to go out on his own
and started a bicycle company based on his own designs. He had been instrumental in the
development of the GSeat while at Trico and remained friends with Cathleen and Jason. His
new manufacturer in Taiwan had all the capabilities that Gelco needed.

Cathleen reached out to this person and, fortunately, he was actually leaving that week to meet
with his factory in Taiwan and agreed to hand carry the GSeats to the factory owner. Happily, the
Taiwanese manufacturer liked the product and agreed to help. Within 30 days of the first
meeting with the owner, sample GSeats arrived at the Gelco Product’s office in Orange County.

The quality of the production was excellent and since a whole new set of tools was being
created, it was decided that product enhancements would be implemented.

The all gel part lacked stability and flopped around, and it was very heavy, so a foam base was
added to the GSeat, with a gel layer over the top. This helped cut the weight by half and helped
the product maintain its shape. This development was called Dynamic Density Technology and
is still used in the GSeat, today.

After a couple of months of product refinement, the tools were machined and the GSeat was
back! It was Spring of 2005. Gelco Products had survived almost one full year out of production.

Since the GSeat was such a good seller previously, it was not too difficult going back to the
buyers that were burned by the fiasco of the previous production facility. Especially since the
GSeat was new and improved and featured the Dynamic Density Technology.

To overcome the cash shortfall caused by almost a year out of production, Gelco moved from
California to Arizona and the founders recapitalized the company.

Sales resumed and Gelco quickly added two new products, the GSeat LITE, for the weight
worried travel industry and the GSeat ULTRA, for those that like the GSeat but wanted a larger
seat cushion road trip cushion
In the years that followed, GSeat sales grew across the
board and even with the Recession, Gelco Products has
managed to continue to grow sales of the GSeat.

The GSeat in all of its various models is bringing comfort
to thousands of people who previously, could not sit at
their desk, drive their car or simply watching a sporting
event, without the constant discomfort of low back pain,
pressure on the tailbone and buttocks.

The GSeat and GSeat ULTRA are the only seat cushions
named to the Stanford University List of Approved
Ergonomic Products. And, in 2014, the GSeat was named
a USA Today 10Best Road-trip Item by the readers of USA
Today and SkyMall.

What started as a pain in the backside, inspired someone to take a chance and create a product
that resolved an issue. Turns out, Cathleen Woodall was not the only person wanting a more
comfortable place to sit.

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Does the vibration bother you when you are riding or even driving your car? This problem can be resolved and it is possible that you can travel comfortably while using a gel seat. Using a gel seat will give you extraordinary comfort when you are traveling.

There is always going to be road shock and vibrations when you are traveling, then you will feel it up your spine while you are sitting. Using the incredible GSeat gel seat you will not able feel any vibrations because it eliminates it and all the road shocks. GSeat gel seat cushions use dynamic density technology to disperse those shocks while giving support to where you need it most.

Normally, when it is long drive you cannot avoid back pain that will make spine hurts. Using a GSeat Ultra gel seat is larger and thicker for maximum all-day comfort and support. It combines the benefits of gel and memory foam to disperse pressure where you need it most. The forward slope design improves your posture and helps relieve low-back pain.

Using a Gseat gel seat cushion can quickly become your most used item when you are having a trip. You will realize that you have never sat in this kind of surface in your whole life and the pressure it relieves off your back spine. With the comfort and benefits that gel seat can give you on a trip, you might worry how it will hold up over time. Gseat gel seat cushions are rugged construction and use memory foam technology so you get great to support each time.

Gseat gel seat cushion can also be used for those driving a truck rather than a car, imagine those long hours of driving and sitting with memory foam and gel seat cushion comfort.

Gseat gel seats cushions are designed to restore lumbar curvature and relieves the tension in the neck and shoulders. It is designed to provide every user the comfort seat that they deserve. This makes you comfortable to sit for a long period of time with no pressure on the tailbone.

The GSeat gel seat cushion will provide you an amazing experience while you are sitting. This product is really having the high quality that will not make you regret buying it, give it a try today.

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Does your work require you to sit for a long period of time? Are you always driving long road trips? If yes, perhaps you are looking for the comfortable gel seat cushion that will give you convenience when you are sitting for a longer time. It is common to experience lower back pain when you sit for longer periods. Health professionals recommend having good support and posture with cushions when you are required to sit for a longer time. It is also advisable when you are having longer distance trips.

Using a GSeat gel seat cushions will give you amazing comfort that will assure you that your spinal cord is in good condition. It also allows your blood to circulate properly throughout your body when you are sitting for extended periods. There are various designs of gel seat cushion that will suit to the type of your body and will protect you from the direct pressure that can make you feel discomfort.

You can bring your GSeat gel seat cushions along anytime and anywhere because it is small in size and very light. You can use it with your office chairs and even to your car when you are going to have long drives or flights. This is the best relief for your lower back pain you can also bring this when you are having picnics. The main health benefits that you can get from using gel seat cushions are it will make you comfortable to make your lumbar health in the best condition as possible. It also possible that gel seat cushions can give you flexibility when you are using this.

There are also available sizes of GSeat gel seat cushions that you can use wherever you spend more time of sitting. This is the best way to eliminate your lower back pain because it has built-in support to your lower back. The Gseat Lite gel seat cushions are designed to be a more lightweight cushion but still give support to your lower back that can possibly eliminate the strain and will give you the comfort that you need. When you are using this, you can probably do your job and drive well because of the convenience that it can give you and you will be more relax when using this.

GSeat is the best gel seat cushion, having the high quality that will surely last for the longest time. When it gets dirty you can just use damp cloth or spot cleaning to maintain the comfort that it can give you. Aside from relieving your lower back pain this can also improve your body posture and can distribute the pressure in all directions equally. Gel seat cushion can easily offset your back pain, numbness of your legs, arthritis, varicose veins and hemorrhoids that are common result of sitting for a longer time.

How well does GSeat rate vs other gel seat cushions? Check out an independent review here:

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MineExpo 2016 Green Ultra

Earlier this week, Gelco Products participated in MINExpo, as show so BIG, it only happens every four years.

Operator fatigue and comfort is a big concern in the mining industry, not only because miners work long hours, but SAFETY is a foremost priority. The GSeat ULTRA is an ideal solution for reducing vibration, fatigue and maintaining proper posture, while sitting in the seat of the the largest equipment in the world.

MINExpo is great show and the GSeat ULTRA is a well received solution for keeping Miners safe and productive.


MineExpo1 2016

Minexpo3 2016

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Help us get the word out about how effective our GSeat Ultra is when it comes to improving your comfort. Take a look at our Facebook review below.   

Pink Ultra



“The Ultra Seat is the best product I have bought for my lower back in years. I plan on buying one for my car and my office. With my bad knees and a bulging disc and spinal stenosis in my lower back this is the best product on the market. I went to a 50th Wedding Anniversary party and someone had one and they let me try it. I’ve had this one over a year now, and I take it everywhere. Taking it to work is becoming a pain on the bus with lugging everything I have to lug to Pgh, so I am definitely buying another one before years end. Thank you so much for making, driving and working 2 jobs a lot less painful.”

-Darlene Ludinich

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There is nothing like watching a game, at the stadium, unless the seats suck.  Then, the couch is as inviting as any offering.  
The GSeat makes your spectating more enjoyable, by fitting neatly into your stadium seat and improving your comfort.  It works so well, it is now part of the equipment used by Professional Souts, looking for the next All Star Player.  So, do what the Pros do and watch the next home game in the stands, from the comfort of your GSeat.
Watch like a Pro.
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Gelco Products uses a visco-elastic gel that disperses pressure at the point of contact. The gel maintains its shape better than foam products and because the gel never “bottoms out” and less material is needed to achieve a high degree of comfort. By incorporating functional design with quality materials, Gelco Products creates comfort-enhancing products that reduce pressure and increase comfort. ×
The slight forward slope helps you sit with good posture and helps to keep your low back in a natural and healthy alignment. This natural alignment helps to avoid back pain and fatigue. ×
The center relieved groove is inspired by the “split rail” bike seat design and is meant to relieve all pressure on soft tissues and the tailbone. ×
The patented, integrated “hassle free” handle makes it easy to take your GSeat anywhere you go. Better Posture, More Comfort…anywhere anytime ×
Gelco Products - Best Gel Seat Cushions Ever!