Our Story - Where the Gseat Cushion Began

Our Founder’s Story – How Gelco Products Got Its Start

Founders of Gelco Products, Inc.

Gelco Products began with a simple problem: finding a truly comfortable seat cushion for long hours at a desk.

As a telecom industry analyst, I spent countless hours sitting while writing research reports. Despite the growing popularity of ergonomic office products in the late ’90s—like gel wrist rests and mouse pads—I couldn’t find an affordable seat cushion that actually made a difference. Most high-quality cushions were made for wheelchairs and came with a steep price tag—only accessible through insurance.

That gap in the market sparked an idea: what if there were a gel seat cushion that was both ergonomic and affordable?

In collaboration with Designworks USA, a BMW-owned industrial design firm, and a respected bike seat manufacturer, we developed our first GSeat prototype in late 2000. After testing and refining the design, Jason Langston created the integrated handle and foldable construction that would become our signature. That innovation was officially recognized in 2005 with U.S. Utility Patent 6,839,928.

We started small—packing orders and selling GSeats from our garage, one health fair at a time. But things took off when we landed our first nationwide catalog placement. From there, our message reached a much wider audience.

Where We Are Today

Nearly two decades later, Gelco Products is proud to be:

• Sold in markets around the world
• The only seat cushion listed on Stanford University’s Approved List of Ergonomic Products
• A SkyMall/USA Today Reader’s Choice Top 10 Award winner for best road trip accessories
• A longstanding favorite in the Hammacher Schlemmer catalog
• Patent and trademark holders in the U.S., South Korea, and China

What started in a garage has grown into a trusted brand for people who take sitting seriously—whether at work, on the road, or anywhere comfort matters.