Daily Archives: July 25, 2016

 Phoenix, AZ – July 25, 2016 – Objectified

Henry Ford said you can buy a Model T, in any color, as long as it is black.  That is quite a mandate, but it was backed up by a lead in design.Ford Model T, Car seat cushion  Not just product design, but manufacturing design.  Ford is credited with creating previously unrealized economies of scale, by designing the production of his Model T, with assembly lines.  This simple maneuver, enabled Ford to create a car that was available for mass consumption, as long as consumers liked black.

Simple innovations expressed in equally simple designs, continue to improve lives and product engagement.  It is amazing to look around at how our lives are affected by product design intended to create engagement with users.  Then, equally amazing, is to look out over a production plant, at how these products go from drawing board to your hands. 

If you have a minute and cannot find something to binge on Netflix or Hulu, I suggest checking out OBJECTIFIED, by Gary Hustwit.  It is an engaging documentary that looks at product design and those credited with being leaders in it. 

car seat support, driving support cushions

Gelco Products uses a visco-elastic gel that disperses pressure at the point of contact. The gel maintains its shape better than foam products and because the gel never “bottoms out” and less material is needed to achieve a high degree of comfort. By incorporating functional design with quality materials, Gelco Products creates comfort-enhancing products that reduce pressure and increase comfort. ×
The slight forward slope helps you sit with good posture and helps to keep your low back in a natural and healthy alignment. This natural alignment helps to avoid back pain and fatigue. ×
The center relieved groove is inspired by the “split rail” bike seat design and is meant to relieve all pressure on soft tissues and the tailbone. ×
The patented, integrated “hassle free” handle makes it easy to take your GSeat anywhere you go. Better Posture, More Comfort…anywhere anytime ×